Why Join?

Referral Flow 

Growing a business is tough work. The sales function is time consuming. There is a constant need to fill your "sales funnel" with fresh, qualified prospects on a regular basis. Cold-contact is not the most effective method of finding the best qualified leads for your business. Building a strong referral business is the best way to obtain good, warm leads, consistently.

Referrals make sense for most companies for the following reasons:

·        Referrals reduce your sales expenses and sales cycle. With less time calling on cold prospects, your business can focus on real customers and their circles of influence.

·        Referrals build your volume of satisfied customers, creating a self-perpetuating cycle as a growing number of happy customers recommend you to more and more potential customers in the marketplace.

·        Referrals increase your sales revenue. According to world-renowned sales trainer, Tom Hopkins, in "Sales Prospecting for Dummies";

o       closing rate for non-qualified leads: 10 percent

o       closing rate with referred leads: 60 percent

Cross Promotion Opportunities

With My Trusted Network, you know you have great quality businesses with which to partner. To stand out from the competition in a crowded advertising marketplace, businesses, nonprofits, and government agencies are enthusiastically adopting this nimble approach to "outmarket" bigger competitors. Their cross-promotions can include:

·        "bundled" offerings

·        joint media appearances and events

·        unconventional cause-related marketing

·        collaboratively produced how-to's and other resource booklets and videos

·        co-branding

·        coop advertising

·        shared space.

Why this works

·        Share costs, contacts, credibility.   When you partner with another business that shares your demographic but is not in direct competition with you, you can split costs on print materials and distribution, as well as on media buys and events that target the same potential customers. By merging your contact lists, you each reach customers that might not already have been exposed to you. And, by partnering with other high quality professionals, it is like an introduction to you by someone trusted in the community. You are linked to other businesses with a good reputation by aligning your business with theirs through marketing.

·        Get a bigger bang for your buck.  You spend less, but reap the rewards of a broader reach.  Combining resources, skills, expertise and contacts helps to round out a campaign or event that you might not be able to complete on your own.

·        Give the consumer a bigger, better offer.  Your current and potential customers get exposure to more than just you and your services, more than just offers from a single business.  They have information and experience form several service providers in one place at the same time, be it in print, on air, or in person. And they appreciate you for including them in the opportunity.